What’s more, consulting firm Gartner predicts that 80 percent of advanced creative roles in marketing will be tasked with using GenAI to enhance their marketing efforts by 2026 2. The business value of personalization is growing clearer every year as customers gravitate toward brands that make them feel understood as individuals. Brands that excel in personalization are soaring past their revenue goals because their customers buy more, more often, and remain loyal over time. In one survey of B2B marketers, 82% say AI chatbots are a very valuable asset in their current sales and marketing strategy. Most consumers especially see digital marketing efforts as lacking diversity.
For brands, the challenge lies in creating authentic and engaging content that resonates with social media users. With AI-powered enhancements to popular search engines, Gartner predicts that brands will see a 50 percent decrease in organic search traffic to their websites by 2028 2. Despite the shifting landscape, a survey by Conductor found that 91 percent of respondents reported that SEO adoption had a positive impact on their website performance and marketing initiatives in 2024 7. More traditional content marketing, like case studies, is typically used to increase brand recognition and drive lead generation, particularly for B2B marketing. In 2025, case studies will continue to show up in marketing strategies. Thoroughly researching the target audience, using inclusive language, and featuring diverse imagery are a few ways digital marketers are adjusting their strategies.
High-quality, purpose-driven material performs better and builds trust. Search is becoming all about visuals, with platforms moving past plain text results to include videos, image carousels, and map packs. It’s a shift aimed at grabbing attention and opening new doors for brands to boost visibility.
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Marketing and retail leaders who can harness these trends are best positioned for growth. For a full deepdive, download the Marketing Trends via the button below. Our mission is to provide accurate data and expert insights on emerging trends. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc. A survey of US adults found that 40% of US consumers are interested in using chatbots.
Plus, it can potentially result in a 1.5x improvement in cost efficiency. It’s accurate, and it can be used to strengthen relationships with customers. This could negatively impact the bottom line if marketers aren’t able to pivot efficiently.
Discover the latest sports marketing news most impacting the industry. Read insights from the trusted team at Adweek who break down what it all means for the future of sports advertising. It’s not enough to simply create a space for your community – you need to participate in it. This personal interaction can make community members feel valued and heard. Consumers expect seamless access to information, whether scrolling through a social feed or conducting a Bing or Google search.
It’s more like word-of-mouth marketing, where users create content and share it with their audiences, and then businesses can leverage that content through tactics like social sharing or giveaways. Comparing total exchange inventories with the Shanghai silver price helps identify whether price movements are driven by real physical demand or financial market activity. Rising prices alongside falling inventories often signal tightening supply conditions. Personalization is a growing marketing trend, and something consumers are starting to expect from brands when they’re online.
Content markers are increasingly using AI to outline, update, and optimize content. And new technology (like generative AI) may change how content is produced. Exploding Topics’ advanced algorithm monitors millions of unstructured data points to spot trends early on. Interestingly, enterprise and SMB teams reported the most success with micro-influencers, while mid-market teams saw better results with macro-influencers. Speaking of which, let’s discuss what search engines to pay attention to in 2026.
If you’re one of the majority of marketers excited about Generative AI (Kantar’s Media Reactions), the next step is using it where it counts. For creative content, that means systematically adopting AI-powered evaluation techniques to predict which ads will capture attention, stir emotions, and affect purchase intent and long-term brand equity. As AI-assisted testing becomes faster, more accurate and widely used, marketers will be able to test ads in real time. In 2026, agentic optimisation recommendations will give marketers the power to fine-tune campaigns dynamically, based on what’s worked before, what’s trending now and audience responses.
The stats regarding video content on social media are especially convincing. Wyzowl reports that, in 2024, 91% of businesses use video as a marketing tool. One survey showed that 29% of businesses spend the majority of their social ads budget on Instagram.
One important trend that accompanies the drive for authenticity on social media is the rise of user-generated content (UGC). In one survey, 48% of marketers said that influencer marketing has a better or much better ROI than other marketing channels. In the coming months, expect more businesses do all-in with TikTok simply based on the sheer number of active users on the platform. In fact, marketers are already using AI tools to create content, brainstorm campaigns, and improve overall efficiency.
Watch the net flows into spot Ethereum ETFs as https://dribbble.com/moindes-limited a key barometer for whether institutional conviction can overpower the current technical bearishness. As in every scenario, storytelling is an effective way to take advantage of this marketing trend. Share the journey of your products from start to finish, highlighting every sustainable choice made along the way. Obviously this is a top-line example, but it shows how important it is to segment audience data to explore what truly motivates them, and what they expect from your brand.
We do not manage client funds or hold custody of assets, we help users connect with relevant financial advisors. Diversification across asset classes and sectors helps reduce reliance on any single outcome. Rather than adjusting an entire portfolio based on who’s in office, consider how various sectors might respond to shifting policy priorities. For example, healthcare, energy and infrastructure often see movement depending on federal initiatives. With that in mind, here are six general tips to consider when developing an investment strategy.
Kantar Marketing Trends 2026
- Augmented reality (AR) allows users to interact virtually with products—whether it’s trying on makeup, placing furniture in their space, or customising their car.
- Watch the net flows into spot Ethereum ETFs as a key barometer for whether institutional conviction can overpower the current technical bearishness.
- Exploding Topics’ advanced algorithm monitors millions of unstructured data points to spot trends early on.
- Persistent premiums typically indicate strong Chinese demand or restricted supply, while narrowing spreads may signal easing market pressure.
- As social commerce continues to grow, those who can adapt their strategies to fit the evolving landscape will find themselves ahead of the curve.
As social commerce continues to grow, those who can adapt their strategies to fit the evolving landscape will find themselves ahead of the curve. That’s why brands need to maintain a robust presence on each search channel. Segment your target market to figure out where they like to do what, then roll out a content marketing strategy that not only entices them, but delights them too. Success lies in creating strategies that prioritise what your audience values most. Focusing on innovation, meaningful engagement, and smart use of technology ensures your brand stays prepared for what’s ahead.
The Shanghai silver price reflects the value of physical silver traded in China, one of the world’s largest industrial and investment markets. Because trading activity is closely connected to fabrication demand, investment buying, and real metal availability, prices often respond directly to physical supply conditions. Outdoor clothing brand Patagonia is a great example of this marketing trend in action.
For example, TikTok’s ad platform now directly competes with giants like Google and Meta. The introduction of AI in search engine results has huge implications for websites relying on organic traffic. In 2025, expect AI usage to expand into new use cases (like automated A/B testing, AI influencers and campaign management).
Dunkin’ partnered with several micro-influencers, showing that companies using this marketing strategy are using different influencers for different purposes. For example, Dunkin’s partnership with TikTok influencer Charli D’Amelio reportedly resulted in a 20% increase in cold brew sales and a 57% increase in downloads of the Dunkin’ app. In fact, influencer marketing spend was expected to reach $35 billion by the end of 2024. Projections show that US businesses were expected to spend a total of $9.1 billion on Instagram ads by the end of 2024. Businesses can gain followers, build their brands, and sell their products right on the app.
During Trump’s first term, markets benefited from steady expansion and a sustained bull run before the pandemic, helping the S&P 500 deliver relatively strong annualized returns. Biden assumed office during a more volatile period defined by post-pandemic recovery, elevated inflation, rising interest rates and ongoing global uncertainty. Silver prices in Shanghai and major Western exchanges are formed through different market structures. Trading in Shanghai is closely linked to physical consumption and delivery, meaning price movements are influenced directly by supply availability and real demand.
The mega hit video game Fortnite has seen millions of people show up for virtual events (drawing over 12 million people). Currently, the metaverse is more of a vague concept than a channel that marketers can target. Properly integrated first-party data has been shown to generate double the revenue from a single ad placement or communication.
For example, Instagram Reels significantly outperform other content types on the platform. Clothing company Aerie started the #aeriereal hashtag, encouraging their customers to post unfiltered images of themselves on Instagram. Brands can also use UGC to promote social causes and increase engagement among their social followers. Overall, the campaign reached more than 1 million people on Instagram and boasted a 5.2% engagement rate. Dunkin’s campaign with Charli D’Ameli led to significant real world results for the brand.
The goal was to inspire people to get back to traveling after the pandemic. Their “Drop & Find” kiosk captures an image of a part, matches it to one in its AI system, and provides instant information on where a customer can find that exact part in the store. The system recognizes 5,000 parts and finds the customer an exact match 90% of the time. According to one industry study, nearly every business now invests in video content.
